BD Digital Marketing professionals understand the importance of the internet and how to effectively leverage this power. According to Socialmedia.com, 90% of marketers use social media for their businesses. Sadly, many small businesses do not recognize this fact. Many businesses had opted to bury their heads in the sand in hopes that this 'internet thing' will go away.
In fact, e-Commerce is growing more than 23% annually; however, 46% of American small businesses do not have a website according to Square and Mercury Analytics research. This article focuses on how small businesses can leverage Digital Marketing to achieve greater success and enhance their market opportunities.
Digital Marketing should be a tool that every serious small business should utilize. Digital Marketing goes by many names such as e-commerce marketing, online marketing, and internet marketing. Digital marketing can be defined as "the Digital marketing of products or services using Digital Marketing channels to reach consumers." The key objective is to promote brands the usage of the internet.
Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. Some digital marketing channels include websites, social media platforms, email marketing, search engine optimization (SEO), blogging, podcasts, and online advertising to name a few. Beyond technology gimmicks, businesses should know their customers and their core competencies. Digital marketing is not a silver bullet. Digital marketing is a tool for the savvy business professional.
